SEEKERS AGELESS EXPO
Seekers is a travel expo designed for adults 55+ who are adventurous and eager to explore. The event brings together travel partners, inspiring speakers, and unique vendors to spark curiosity and make planning new adventures easy and enjoyable. With a clean, modern identity utilizing a modern logo, bold type, iconography, and a fresh palette, Seekers celebrates meaningful travel, connection, and the joy of discovering the world at any age. Venue signage: https://youtu.be/sUTY_d8Zzw8?si=ynj83bCPGdxKKSOX Schedule: https://youtu.be/1YmV4t6CbnU Logo: https://youtube.com/shorts/kvciTAA6UiI
For Seekers, the design spans web, motion, and iconography to create a cohesive and modern visual experience. Original travel photography adds authenticity and a sense of adventure while legibility and clean layouts ensure clarity. The design contrasts with traditional branding for this demographic by embracing a modern, fun, and adventurous tone. Every element from motion interactions to icons and typography feels approachable, inspiring, and judgement free, reflecting the spirit of exploration at any age.
PROCESS- User personas, email, signage, socials
