Toppings is a premium brand best known for its high-quality charcuterie products, particularly its luxurious jams. Designed for a mature, discerning audience, Toppings positions itself as an upscale option available in curated retail environments like Indigo and Vincenzo’s.

When creating the logo, label, and packaging for Toppings Jam, my goal was to convey a sense of sophistication and artisanal quality. The logo is clean and bold, designed to strike a balance between refinement and visual impact. It draws the eye while maintaining an understated elegance appropriate for a luxury product.

The label design takes inspiration from traditional European painting techniques, particularly watercolor and oil. I used watercolor to reflect the wine infusion in the jam—creating a soft, fluid aesthetic—and selected a color palette that visually represents the flavor profile of each variety. Hand-drawn fruit illustrations bring a personal, organic feel to the design, while cross-hatching adds texture and depth to evoke the richness of the jam itself. These details help differentiate the product from flatter, more commercial packaging styles.

To enhance the sense of craftsmanship, I incorporated a wax seal and a playful tag, elevating the unboxing experience and reinforcing the idea that this is a jam meant to be shared and savored. The final touch is the romance copy on the label, guiding consumers with pairing suggestions that reflect the brand’s attention to detail and commitment to quality.

Every design decision—from materials to illustration style—was made to express Toppings’ identity as a sophisticated, elevated brand that blends tradition, artistry, and taste.